Telling
A product becomes a story
Good content never appears – just like that. Good content is usually the result of structured thought processes or planned procedures. Good content is always goal-oriented. Good content always creates benefits. And it is self-explanatory. Authentic. Current.
Storytelling and corporate wording are therefore terms which are absolutely essential to any contemporary tourism product. We develop stories into tourist offerings, which the guest will remember and enjoy communicating with others, because he will have internalized their emotional value. The brand message is molded into a language corridor, which during everyday activities provides the strongest communication support in determining the ideal wording. The creation of good content for the communication of brand messages, key messages of PR / advertising texts and pinpoint precision for a targeted placement of campaigns therefore requires a structured process right from the beginning. We will show you how you, too, can follow this successful path.
The future of tourism communication is digital.
Nowadays, a good text must, of course, also be “search engine optimized”. Because the travel business today has grown to become the third largest online consumer industry (right after books and music). The problem: tourism, marketing and PR experts are still today often afraid to familiarize themselves thoroughly with this matter. You can benefit from our knowledge and our know-how – in the form of online coaching or the creation and implementation of your online communication.
“One cannot not communicate”, Paul Watzlawick, Austrian communication scientist
For tourism organizations today, communication as a part of their marketing mix for tourism products is the central tourism management activity that will determine their success or failure. Success is the result of efficient digital strategies, customer-focused online measures and the correct usage of innovative communication technologies. In many cases, however, tourism experts have to rely on the recommendations of suppliers (such as agencies, technology providers, advertising marketers, etc.).
Our service: we help tourism organizations make the right decisions in the area of digital communication, offering “neutral” coaching, know-how and experience in five areas of digital communication:
Digital communication strategy in tourism
Tourism marketing no longer follows the traditional differentiation between classical communication, below-the-line and online: mobile, iPad, QR codes, Wireless LANs, B2B networks, C2B services, monitoring, guest channeling through information terminals and hotel TV, digital voucher systems, interactive map tools, applications, semantic web and augmented reality flood our daily marketing activities with possibilities, chances, “must haves” and offerings by individual vendors.
The solution to ensure efficient decision-making: develop your own multi-year digital communication strategy. Customized and able to adapt to the rapidly changing technological landscape. Clear and concrete, in order to offer tourism experts with little technical know-how a sense of security and to enable a comprehensible foundation for decisions.
Online brand management
This refers to the management of tourism brands on the web or, to be more precise, through digital channels.
Online PR for tourism
Public relations work is simply done online today. Every journalist uses Google for research. And for that reason it is here that PR content must be available – as well as over a few other useful channels.
Social media tactics – listen, participate, support
Social media in tourism should be established as a marketing, PR and customer loyalty instrument in tourism companies. Decision-makers should be able to draw upon social media strategies and tactics in order to make the correct decisions for the tourism organization’s communication activities.
