„One cannot not communicate.“
(Paul Watzlawick, communications expert and philosopher)
Every tourism offering speaks for itself. In the best case, positively.
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is the new form of tourism marketing. It is not the tourism organization that sends out its messages, but rather people who have had consistent, intensive experiences. Experience design – the planned design of the guest experiences, gets to the heart of what our company can offer tourism organizations in the three areas of landscape architecture, service design and communication 2.0.
Branding by Experiences is a new approach of brand management in destination management organisations and „Experience Design“ is the next stage of product development in travel and tourism. The experience pyramide model, developed by LEO Finland, is a user-centered instrument to develop meaningful experiences in travel and tourism. tourismusdesign combines the experience pyramide–model together with [...] »Read more
