Communication 2.0

Communication 2.0 creates mental images which are communicated and distributed by people as the story of your product. Authentic stories and corporate wording, a clear strategy, online brand management, online PR, social media design and the use of the correct technologies are recipes for success in a vast and uncharted world of media and PR instruments.

But how is modern tourism marketing so different from the way it has been done so far?

The impact of a message is always generated when it reaches the receiver, never when it leaves the sender. That is why nowadays the communication of tourism-related messages is planned from a demand perspective. This applies even more to digital communication, as the user is only one click away from leaving the page.

The development and design of contemporary communication for tourism products is a part of our service offering. The goal is to achieve competitive advantages and unique selling points for our customers in the global competition for awareness, by using authentic stories and innovative digital communication and PR instruments.

Our coaching provides tourism experts with the security of developing a correct strategy and investing in suitable, promising measures and technologies.

We pay special attention to the three most important digital communication tasks for tourism organizations:

.        “Listen” to conversations on tourism brands / destinations through efficient, time-saving online monitoring

.        “Participate” through dialogues and “conversations” with (potential) guests instead of offering empty advertising copy and PR messages

.        “Support” (potential) guests with helpful content, services and interaction during and after the planning of their journey

Over the past few years, the communication landscape has changed dramatically. Collaborations with business partners, public relations with travel journalists and intelligent online communication have taken the place of cost-intensive advertising, promotion and direct mailings as the most important instruments used in tourism marketing. Modern communication for tourism, however, is not that difficult to learn.

We show you how to make your own independent decisions regarding new communications instruments and how to use these effectively. Our team offers tourism organizations coaching and support services as well as the implementation of activities in the area of digital communication. Our consulting services are cost-effective, efficient and neutral, offering full independence from individual suppliers or technology vendors.