„One cannot not communicate.“
(Paul Watzlawick, communications expert and philosopher)
Every tourism offering speaks for itself. In the best case, positively.
Branding by Experiences is a new approach of brand management in destination management organisations and „Experience Design“ is the next stage of product development in travel and tourism. The experience pyramide model, developed by LEO Finland, is a user-centered instrument to develop meaningful experiences in travel and tourism. tourismusdesign combines the experience pyramide–model together with [...] »Read more
We are currently living in an experience economy. This means after the period of the agrarian economy the industrial revolution took place, which was followed by the service economy. This means experiences of consumers became more and more important to manage a companies‘ brand. What drives the development in an experience economy? The reasons for [...] »Read more
Tags: brand, conference, Customer Journey, future, How to..., Innovation, marketing, productdevelopment, Service Design
Written by Martin Schobert
