is the new form of tourism marketing. It is not the tourism organization that sends out its messages, but rather people who have had consistent, intensive experiences. Experience design – the planned design of the guest experiences, gets to the heart of what our company can offer tourism organizations in the three areas of landscape architecture, service design and communication 2.0. Follow the experience design process with the arrow on the right-hand side.

Purposeful staging requires an efficient analysis and the development of ideas by many of the persons involved. In our ideas workshop “Time for new tourism” we join together with the stakeholders of a region to collect and develop ideas for new experiences that could be offered to tourists.

We create the full staging concept for the new experience that you want to offer tourists. This includes the dramaturgy, the spatial concept, the visitor flow concept and, depending on the project, a preliminary draft for the open spaces. During the entire process, we always keep an eye on the customer journey – the overall “journey of the guests through the tourism service”.

In most cases, the implementation of a sophisticated tourism offering requires collaboration of different specialist planners and experts. In order to ensure that what is realized is exactly what was developed in the prior project phases, we offer to direct and coordinate the implementation.

Good content never appears – just like that. Good content is usually the result of structured thought processes or planned procedures. Good content is always goal-oriented. Good content always creates benefits. And it is self-explanatory. Authentic. Current.